YouTube Unveils Game-Changing AI Tools and Features for Creators

YouTube just turned up the excitement at its annual Made on YouTube event, rolling out a wave of new updates designed to make life easier — and a lot more creative — for its millions of creators. The announcement made this 2025 was  focused more about smarter tools, improved collaborations, new monetization opportunities, and powerful AI features that could help content creators in producing and sharing their contents. 

There was a game-changing update for YouTube Studio that was announced, the AI-powered "Ask Studio" assistant was introduced. It can answer queries, suggest tips, and help creators in understanding their analytics better. There'll also be a new Inspiration tab that will provide content ideas based on trending topics, and Title A/B testing feature that will give creators means to experiment with different video titles to know which will perform best. But perhaps the most intriguing addition is the likeness-detection tool, now in open beta, which allows creators to detect and request removal of unauthorized videos using their face — a big step in protecting personal identity online.

Collaboration is also getting a boost. Creators can now work with up to five collaborators on a single video, with the finished content appearing across all participating channels. This opens the door to bigger collaborations and potentially wider audience reach.

Live streaming fans have reason to celebrate, too. It was also announced that YouTube Live is is also getting an updated feature that will allow creators to broadcast both in horizontal and vertical formats at the same time. There also be a feature on live that will allow viewers to play a mini-game to keep them entertained. A new feature where AI-powered highlights that'll automatically select the best moments from a creator's livestream will be implemented, these snippets will then be turned to shareable videos in YouTube Shorts format. A new side-by-side ad format has been introduced as well, letting ads run next to content without interrupting the stream.

For those creating on YouTube Shorts, there’s an even bigger treat. YouTube is bringing in Veo 3 Fast, a custom version of Google’s generative AI video model. This lets creators apply motion effects, change video styles, and even add new objects into videos just by typing a simple prompt. The platform is also introducing new AI remixing tools and the ability to turn dialogue from eligible videos into catchy background music using Google’s Lyria 2 AI music model — perfect for making content more engaging and shareable.

Podcasters aren’t left behind. YouTube is rolling out AI-powered clip suggestions to help creators easily highlight the best moments from their shows, and next year, it will even offer a way to transform audio-only podcasts into video podcasts, making it easier than ever to reach new audiences.

And of course, YouTube knows creators need ways to earn from their efforts. The platform is expanding monetization with new brand deal opportunities, better YouTube Shopping integrations, and even auto-tagging for products mentioned in videos. Shorts creators can now link directly to a brand’s website for sponsorships, and YouTube will proactively connect creators with brands through its partnerships hub.

Watch Made on YouTube highlights here:

These updates make one thing clear: YouTube isn’t just adding features, it’s building an AI-powered future for creators — one where producing content is faster, collaboration is easier, and opportunities to grow and earn are bigger than ever.

Source: techcrunch.com

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